How a fruit and vegetable wholesaler automated between 700 and 1,000 monthly WhatsApp orders and freed up 30 hours of work per month
0 lost messages or data entry errors · +30h saved every month · 1 resource freed from repetitive tasks
FORMISA is a fruit and vegetable wholesaler that supplies fresh, top-quality produce daily to restaurants, public institutions, canteens and local businesses. With between 700 and 1,000 orders per month, most of them arriving via WhatsApp, their operations depended on one person reading each message, interpreting it and manually entering it into the system. A process that worked, but could not scale.
The challenge
In a business where timing is everything, manual order management had become a genuine bottleneck. Orders came in at all hours, in different formats, with spelling mistakes, client-specific abbreviations and last-minute changes. Each one required individual attention. This led to constant time loss, data entry errors and inconsistencies that directly affected service quality. The problem was not the volume itself. It was that all operational knowledge lived inside people’s heads, and the system could not process what it did not understand.
The solution
87 Solutions automated the entire order flow with an AI system designed specifically for FORMISA’s operations. The system automatically reads and interprets WhatsApp messages in all their variations, typos and irregular formats. It converts each request into a structured order, verifies product availability in real time, inserts the order directly into the CRM and sends an immediate confirmation to the customer, with no human intervention.
The implementation did not require changing the way FORMISA’s customers place their orders. They kept using WhatsApp exactly as before. What changed was everything that happens afterwards.
The results
Within a few weeks, FORMISA went from managing orders manually to having a fully automated flow with direct and measurable impact:
0 lost messages or data entry errors since implementation. Between 15 and 30 hours saved every month on repetitive administrative tasks. 1 resource freed up for higher-value tasks within the operation.
Beyond the numbers, the most important change was structural: operational knowledge no longer lived solely in people’s heads and became systematised. FORMISA can now handle higher volumes without growing the administrative team, with fewer errors and a significantly faster customer response capability.
Does your company manage orders, documents or communications manually? At 87 Solutions we help automate operations like FORMISA’s in just a few weeks. Let’s talk.
