Why automate sales on WhatsApp? WhatsApp has established itself as an essential tool for business communication. With more than 2 billion active users worldwide, its integration with artificial intelligence allows companies to provide customer service, resolve questions, send catalogs, manage orders and payments, and even follow up on opportunities.
Automation doesn’t replace sales teams. It empowers them. It frees up their time and operational work, turning every conversation into a new sales opportunity.
How WhatsApp AI automation works
Integrating AI into WhatsApp enables you to automate your entire sales process, from lead acquisition to conversion. The best part is that the approach can be tailored to suit your company’s unique workflow, allowing the technology to adapt to the specific needs of your sales team.
Here’s an example of how an automated sales funnel can be implemented:
- A user sees your ad and clicks to chat on WhatsApp.
- An AI bot greets you, identifies what you’re looking for, and offers options.
- Displays products, prices and availability.
- Send payment or booking links.
- The next day, follow up if there was no response.
All of this, without direct human intervention. But with natural language, adapted to each user.
Real-world examples
Contalink: boosting conversions by 30% with WhatsApp sales funnels
Contalink, a B2B accounting software provider, adopted Hilos’ WhatsApp sales funnel tools to enhance lead management. By organizing prospects with personalized labels and creating customized views for each funnel stage, they improved response times by 75%—from one hour to just 15 minutes. This efficiency led to a 30% increase in conversions over four months.
Choices: improving lead qualification in real estate
Choices, a UK-based real estate agency, faced challenges in qualifying leads from social media campaigns. By implementing an AI WhatsApp chatbot, they automated the meeting scheduling process between sales representatives and landlords. This solution improved the quality of sales meetings and increased the conversion rate from lead generation to appointment booking by 9%.
Sephora: personalized campaigns via WhatsApp chatbots
Sephora, aimed to enhance the performance of its promotional campaigns. Utilizing intelligent WhatsApp chatbots, they engaged users in personalized conversations based on CRM data and past purchases. This strategy resulted in over 175,000 subscribers in six months, a fourfold increase in leads for targeted campaigns, and a sixfold boost in campaign click-through rates.
NMIMS University: recovered 45–60% of abandoned applications
NMIMS, a prestigious Indian university, utilized WhatsApp Business automations to enhance communication with prospective students. They implemented automated messages for application reminders, webinar notifications, and 24/7 support through chatbots. As a result, they achieved a fivefold increase in lead generation, recovered 45–60% of abandoned applications, and tripled webinar sign-ups, demonstrating the effectiveness of WhatsApp automation in a B2B educational context.
Advantages of automation on WhatsApp
As we have seen above, automation on WhatsApp offers real, measurable advantages for sales teams. With automated messaging, sales reps can instantly engage leads, qualify prospects, and follow up at scale. This not only increases efficiency but also ensures no lead is left unattended. Personalized chat flows and AI-powered responses help maintain a human touch while handling high volumes of inquiries.
Ultimately with the automation you can free up time for sales teams to focus on closing deals.
- Reduction in service times by up to 80%
- Greater availability (24/7 without interruptions)
- Automatic tracking without forgetting
- Data collection to improve business decisions
For businesses with small teams or constant demand, this is a high-impact solution.
What do you need to get started?
The key to success is automating WhatsApp smartly. The starting point is to focus on the user experience. Don’t sell like a robot: listen like a human and respond like an expert.
Technically it requires a professional WhatsApp Business account and a definition of which automations to start with. If makes sense for your business set up the integration with your product catalog, CRM, or online store.
With the right strategy and tools in place, WhatsApp can become a powerful, human-centered sales channel that scales effortlessly. Get in touch with our team for more information.
